Kris Jenner maintained her exceptional work ethic during the holidays, ensuring that she took advantage of every possible opportunity to earn money.
“While many people tend to relax and coast through the holiday season, Kris is different,” a source exclusively confides to Life & Style. “She views this time as prime for generating income and approaches it with utmost seriousness.”
The Kardashian family profits significantly from their array of products and endorsements, making the lead-up to the year's biggest shopping period a crucial time for business in their household.
As the self-proclaimed 'momager' of the clan, Kris practices the same principles she instills in her daughters. Just two weeks before Christmas, the 69-year-old took to Instagram to showcase her “essential” gift ideas from the Kardashian brand. She featured a variety of items from her $200,000 Birkin bag, exuding glamour all the while.
“Kris is pushing everyone around her to the limit to ensure all orders are dispatched punctually and that their marketing tactics yield maximum results,” the source adds. “Though preparations have been ongoing for months, she monitors the numbers meticulously. If they fall short, she swiftly intervenes and makes adjustments to enhance outcomes, maintaining a dynamic environment that requires all her employees, including her children, to be ready to act promptly on her directives.”
Apart from their product lines and endorsements, Kris also fervently seeks out compelling drama to create captivating television content, thus boosting the ratings for their show, The Kardashians.
Following the conclusion of their E! series, Keeping Up With the Kardashians, in March 2021, Kris made concerted efforts to ensure the success of their new Hulu show.
Stefanie Keenan/Getty ImagesThe show's fifth season premiered in May 2024, recording the highest debut numbers for any unscripted series across all Disney platforms, a testament to Kris' untiring efforts
As Life & Style previously shared, the mother of six considers the show's success with every decision she makes, even when giving her kids relationship advice. She even reintroduced her daughter Kylie Jenner’s former partner and father of her child, Travis Scott, into their lives to stir up some drama.
“Kris justifies it by saying that reengaging him would be beneficial since he’s evidently facing difficulties,” mentioned another insider to Life & Style at the time, “but it’s clear to everyone that she’s pursuing ratings.”
According to the initial source, Kris now “has them reshooting content and arranging meetings at full throttle,” during the holiday season, “and anyone who voices objections receives a strict talk about dedication to work.”
“Kris is highly driven by financial results and views the year’s end as a final chance to achieve her income targets. She views everything, including Christmas, as a business opportunity and capitalizes on it fully.”